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Best Bar None is an effective way of bringing industry, local authorities and police together to address alcohol related crime and create safer city centres.
At S&N UK, we implement an integrated approach to encouraging responsible consumption.
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We work strategically with social care organisations to address alcohol misuse
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We recognise our role to lead the industry in implementing a consistent, best practice approach to alcohol responsibility
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Our marketing activity encourages alcohol responsibility and goes beyond best practice guidelines
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We ensure our employees understand what responsible consumption means and are ambassadors for alcohol responsibility.
S&N UK has a strong record of implementing its own alcohol responsibility strategies and encouraging others in the UK alcohol industry to address alcohol misuse.
We have implemented our own responsible marketing policy since 2004 and review it regularly to ensure it remains beyond industry best practice.
We were a founding member of the Portman Group, the body that challenges industry to promote alcoholic products responsibly and enforces the industry-wide Code on Naming, Packaging and Promotion of Alcoholic Drinks.
We have led the industry on labelling. We have put unit information, a sensible drinking message, recommended daily guidelines and the Drinkaware web address on our labels since 2004. We began to include the ‘don’t drink when pregnant’ symbol from October 2007.
We have encouraged responsibility in the white cider sector by removing all extrafill promotions and three litre packs across strong cider products. We have increased our pricing and more recently reduced the alcoholic strength.
We have worked with social care organisations since 2004 to address alcohol misuse, especially by harmful drinkers, through targeted interventions.
For more information about our responsible consumption activities, please go to:
www.scottish-newcastle.com/alcoholresponsibility.aspx |
