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Rover’s Return landlady and real-life pub owner, Beverley Callard, is encouraging licensed business premises in Doncaster to reduce the amount of glass that the county currently sends to landfill.
The actress is championing the Have You Got the Bottle? campaign which is targeting 500 licensed premises across Doncaster. The initiative aims to reduce the amount of glass sent to landfill by the hospitality industry, a figure which currently stands at more than 9,500 tonnes a year (28.5 million bottles) for South Yorkshire alone, by encouraging businesses to sign up to a glass bottle collection service and change the way their business deals with glass waste.
Have You Got the Bottle? has been launched by Recycling Action Yorkshire (RAY) a regional recycling and market development programme, initiated by Yorkshire Forward and is being supported be Best Bar None and the Doncaster Evening Economy Partnership. The campaign will use direct mail, a dedicated website, media relations and other marketing techniques to communicate with the hospitality industry throughout South Yorkshire.
At the July Pubwatch meeting, licensees in Doncaster received an informative presentation from RAYs Ben Stone, who provided details of how they can pledge their support to the campaign. They were also given details of the website www.pubrecycling.org.uk which provides tips for successful recycling and detailed case studies of businesses already successfully taking part, and allow access to the latest statistics and data on glass recycling.
Beverley Callard was chosen to front the campaign because of her on-screen persona and her capacity as a real life landlady. She already has one pub in Eccles and has recently become landlady of The Gallery, in Hales Barn, Altrincham. She said: “I’m delighted to have been chosen to front the campaign. My family are all keen recyclers and I’m determined that our business will also reflect these values. I’ll be working with Hydes, the brewery behind my new pub, to make sure we recycle all of our glass. |
